Welcome to Lemon Smile by Rico!

Hello! I’m Rico Shackelford, the driving force behind Lemon Smile by Rico. With over fifteen years in the industry, I specialize in motion design and art direction, transforming ideas into memorable visual experiences. I have the privilege of collaborating with brands like Ernie Ball, Music Man, 805 Beers, Firestone Walker Brewing Company, Adobe, ClassDojo, GoGuardian, Mindbody, and Invisalign, bringing their stories to life.

Portfolio Highlights:

  • Marketing & Branding: I’ve produced a variety of compelling visual content, including testimonial films, brand ‘hero’ films, product marketing videos, tutorials, explainer videos, and crafted assets for successful paid advertising campaigns.

  • Corporate Communications: Custom animations and videos that enhance corporate websites and facilitate internal communications, helping businesses convey their messages clearly and effectively.

  • Public Display & Advertising: I have designed eye-catching animations displayed on Times Square’s Nasdaq screen and produced engaging ads for television and streaming services like Hulu, as well as dynamic visuals for stadium displays at events such as the LA Galaxy Jumbotron and trade conventions like The NAMM Show.

  • Creative Design & Production: My comprehensive design services range from storyboarding to rebranding, and from illustration to motion design. I've created everything from print ads and book art to merchandise.

  • Special Projects: I've spearheaded the creation of short films, dynamic social media ads and assets, and have been instrumental in launching and editing podcasts, delivering content that resonates with audiences and amplifies brand messaging.

My Expertise:
I am a multimedia specialist adept at crafting tailored creative content that boosts brand engagement across digital, print, and multimedia platforms. With skills spanning illustration, graphic design, animation, motion design, and sound design, I bring a Swiss-army knife of capabilities to every project. Whether you’re looking to captivate your audience or enhance your brand’s presence, I’m here to help get your projects across the finish line quickly and effectively.

Let’s Collaborate!

Ready to add a zest of creativity to your next project? Reach out to me at lemonsmilebyrico@gmail.com and let’s make something incredible together.

Cheers,

Rico Shackelford
Lemon Smile by Rico :)